Analyzing the Applications of Customer Lifetime Value (CLV) based on Benefit Segmentation for the Banking Sector
نویسندگان
چکیده
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ژورنال
عنوان ژورنال: Procedia - Social and Behavioral Sciences
سال: 2014
ISSN: 1877-0428
DOI: 10.1016/j.sbspro.2013.12.511